New Skin. New Colour. & New You.

Typography Reverse Engineering


Design Introduction

Elle Magazine Cover with Emma Watson


Designer: unknown


emma 1.jpg

The first category of text in this magazine cover design is the “Modern” style. In this category, there are serifs that are thin and horizontal. There are also radical thick to thin transitions in the stroke. There is a vertical stress in all of the letters. The designers of this magazine cover probably chose this category for this design because it gives off an elegant feel. This design used black and white to create a chic and polished look. They chose this font so the photo and the typography would match.


The second category of text is the San Serif. This category had no serifs. It also has a constant thick or thin transition in the stroke so the letterforms are the same thickness all the way around. This category is one of the easiest category to match with other categories in my opinion. It gives a clean and finished look. This category is also very legible so it is for the audience to view and understand the purpose of the design.

emma 3.jpg

The two categories that we used in this design were san serif and modern. These two categories contrast each other. Not a dramatic contrast but they provide enough contrast to make this design appealing to the viewer. The san serif category also used different fonts in the same typeface for contrast. The title “NEW BEAUTY” is a bold font and the text underneath it is probably the light or regular font. This creates contrast because it helps your eye follow the design’s visual hierarchy.


This Elle magazine cover was designed for the viewer to get the feeling of elegance, sophistication, and cleanness. This was done not only by the use of a black and white photo and the contrasting orange color of the text, but because of the text alone. The two categories that were used contrasted each other and gave this design enough interest to grab the certain audience that they are aiming for. Adding the contrast in the different fonts in a typeface helped the viewer’s eye where to look first, second, third and so forth. The purpose and meaning of this design was executed quite well in my opinion. It also included many design principles into this design as well, such as, focal point, the rule of third, proximity, repetition and much more. The typography in this design helped create the “feel” that the designers were aiming for.


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